For web designers, there are four keys to surviving bad economic times: do good work, charge a fair price, lower your overhead, and be sure you are communicating with your client.
Almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.
If you look at any designer you admire, whose work inspires you, and whose approach somehow resonates with you, I promise you’ll find a person who does not think of what they do as just their job.
Good ideas rarely come in bunches. The designer who voluntarily presents his client with a batch of layouts does so not out prolificacy, but out of uncertainty or fear.
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