Check for spelling mistakes in your content. Improper spelling and grammar can give visitors to your site the perception that your business is not the most important thing to you, especially if the mistakes linger for days and days. Use a word processor or text-based editor to review your content prior to posting.
If you are selling a product to a certain age group, make sure that the website correctly reflects this.
If you are trying to market a product to the elderly, keep things very conservative and business professional. When marketing to a younger age group, you can include animation, graphics and modernized Flash designs.
Look at your website, you may love it just because it is yours, but there is always room for improvement. If you are not open to the idea that your website can be improved, you will not have the website you desire and others want to visit. Not one website is perfect, and all websites can improve.